Planning an ad campaign is very time consuming and tedious. We will conceptualize a plan for you, create the ad and place it in appropriate places. We will then help you monitor and analyze the results of the ad campaign. This comprehensive service enables you to know which advertising media or ads are working the best for you.

Our highly qualified copy writers create copy that meets your needs. We are experienced in:

• writing direct mail letters that motivate readers
• writing news releases that are really used by the media
• writing ads that zero in on prospects' hot buttons
• writing brochures that explain services or products in an easy-to-understand manner
• and writing telemarketing scripts that don't sound scripted and that build positive relationships with your prospects.

We guarantee you will be pleased with our work or we rewrite. E-mail or call us for details.

One-to-one marketing is one of the most effective ways to market in today's busy and often impersonal environment. Often a business fails to use this valuable marketing method because the thought of creating and maintaining a database can be overwhelming. We make that process easy for you.

With our experienced database managers and our relationship-building experts, we will create and maintain a database of your customers and prospects. From that database we will determine an ideal customer profile and find those ideal customers. These prospects are added to your database. We then design a dynamic contact plan to build one-to-one relationships and dialogues, thereby increasing your customer base. This means more sales and profit for you.

It's not hard to do. We have the knowledge and experience it takes. Give us a call today. We will be happy to discuss how we can help you use this powerful marketing tactic to build your business

Marketing is easy when we handle all the details. Our staff is experienced in overseeing the fulfillment of your marketing plan. We mail your direct mail, handle prospect and customer calls for customer support or sales, and maintain your database so that important information is always available to you.

One of our specialties is fund raising. What can we say? We love it. We help several organizations raise money for their cause, and we can do the same for you. We target your desired audience and make emotional appeals that encourage people to give without making them feel manipulated. Our methods are tactful yet effective.

Graphic design today encompasses many media. Brochures, logos, letterhead, business cards, labels and packaging are all traditional and modern tools designed by graphic designers. Our experts know how to achieve the desired effect in any medium. We assign the graphic designer with the most experience in your area need to your project. If one style works well with several media, we have graphic designers work together. The result is that your marketing efforts are consistent, while also minimizing technical difficulties.

Excellent marketing strategy and marketing outreaches begin with a good understanding of your marketplace and customers. We can find that information for you and help you to use it wisely.

We will custom-design an excellent market research package for you designed to help you understand your target consumers and your competition. We use a combination of available market information and custom survey results to provide you with ready-to-use data for all your marketing needs.

NewsWorthy, a service of The Bethany Group, helps improve your public image. We write and distribute interesting news releases for businesses and organizations. We help spread the word about new openings, expansions, new employees, annual reports, community participations or other interesting events.

• What position do you occupy in your customer's mind?
• What position should you try to acquire?
• What is the best way to achieve that position?
• Where is your marketing strategy breaking down?
• How do you fix that breakdown?
• What marketing tactics are best for you? Why?
• How do you test your marketing efforts in order to capitalize on the ones that work well and eliminate the ones that are inefficient?
• What part does price play in your marketing?

We can answer these questions and more. Our marketing strategists analyze your business, your market and your customers in order to help you define the best marketing strategy for your needs. Where, when and how to invest your marketing dollars are crucial decisions. We can help you get a high return on your marketing investment by combining our expert knowledge about marketing with your expert knowledge about your product or service.

Efficient marketing reaches the people who are most likely interested in your product and persuades them to buy. We help you find and effectively communicate with people in your target market.

The Bethany Group provides very high-quality, personable telemarketing. We handle both inbound and outbound, business-to-business or business-to-consumer calls.

Building solid relationships with prospects and customers and increasing sales is easier with clear, helpful, friendly communicators. Our professionals confidently handle your telemarketing calls. Each caller is treated as an important individual. Our people are carefully selected and trained to be both professional and friendly.

We can send out literature, schedule appointments for your sales staff, complete customer or market surveys, assist in fund-raising, qualify leads, make or receive customer service calls, or take orders.

We will work closely with you to be sure that your objectives and goals are met. Our telemarketers have warm, friendly, professional manners, and they are trained to listen and respond appropriately to the customer. E-mail or call us with information about your needs and we will send you a detailed proposal.

We offer a wide range of web-specific services:

• Custom Site Design
• Custom Application Development
• Site Promotion
• Managed Site Hosting
• Domain Name Registration/Renewal
• POP E-mail (with your domain)
• Professional Consultultation